Augmented reality programs for our smartphones might seem like the next big thing, but what most people don’t realize is that we’ve been living in a world of augmented reality for quite some time already. The enormous amount of information we are bombarded with every day is illustrated in the short film Kapitaal from Studio Smack.

KAPITAAL from STUDIO SMACK on Vimeo.

The film shows plainly how we are surrounded by visual stimuli everywhere we go. With the rest of the world blacked out and only the commercial messages visible, it’s easy to see just how overloaded we are. This ever-present commercial information is meant to influence our buying patterns, but the sheer amount of information around us every day makes its effectiveness somewhat doubtful.