Bioluminescence is a pretty cool natural phenomenon that lets living organisms glow with their own inner light. Tiny bioluminescent plankton called dinoflagellates make up the inner glow in a cool new toy/virtual pet called Dino Pet.

Dino Pet gets its name and its shape from the dinoflagellates that inhabit its plastic shell. The tiny plankton live in salt water and require minimal care to thrive and bring you a sweet little light show at night.

During the day, your Dino Pet should be set in indirect light. At night, give it a little shake to stimulate the plankton and make them glow. Every now and then, you dump some liquid nutrients into the dino’s belly to keep the plankton fed.

The amount of light your Dino Pet puts off depends on how well you care for it. If you pay attention to it and give it lots of love, it will put on a show for you every night after a little shake.

The toy/pet/biological lamp from BioPop was developed after the company began a quest for a sustainable bio-light. They found dinoflagellates, designed an adorable vessel for them, and made a completely lovable living lamp that’s available in the US for $59.95.

The post Living Lamp Glows Brighter the More Attention You Give It first appeared on Gajitz.

If you’re environmentally-minded, powering a little fridge just to keep your sodas cool in the summer probably seems like an unreasonable luxury. Soda giant Coca-Cola has introduced a bio-cooler that keeps cans of Coke cool without the use of electricity.

Developed by Leo Burnett Columbia and the International Physics Centre in Bogota, the cooler works on the natural biological process of evaporation. Contrary to logic, the cooler actually works better the hotter it gets outside. The cooler is topped by a small bed of plants. Watering those plants causes evaporation to take place inside of the cooler, bringing the interior temperature down. A mirror harnesses the power of the sun to convert gaseous water into liquid water, making it even cooler inside of the small soda machine.

The cooler was used as a marketing device in Aipir, Columbia – a place that is unthinkably hot and where residents travel 12 hours to fetch ice. While it may seem cruel to provide such a device in a place that would clearly be better served by technology that can help residents rather than provide them with unhealthy sugary drinks, the ad campaign focuses on providing the residents with a luxury that they otherwise would not have access to. Still, the brilliant idea – based on principles that have been known for centuries – could easily be replicated to provide natural refrigeration for food and water.

(via: Adweek)

The post Coke Introduces an Electricity-Free Evaporation Cooler first appeared on Gajitz.