It seems like you can’t go anywhere or do anything these days without seeing an advertisement. That feeling is about to get just a little more intense. In the September 18th issue of Entertainment Weekly in New York and LA, readers will be able to see the world’s first in-magazine video advertisement. Los Angeles-based company Americhip has developed a 2.7 mm-thick LCD screen which will be used to deliver 25 minutes of video advertisements from CBS and Pepsi.

Americhip has ventured into many other multi-sensory ads in the past, including ads with scents, lighting, and 3D features. But unlike the other multi-sensory ads, the video screens are actually reusable. They can hold up to 40 minutes of video, and the rechargeable battery lasts for up to 70 minutes. The tiny screens include a USB port, which means that after you’re done watching previews for CBS’s fall lineup you can load up your own video and impress your mom with a hand-made video greeting card.