Move over Orville and Wilbur, there’s a new pair of Wright brothers. While their improvement on the alarm clock may not be as historically important as the fixed-wing aircraft, UK-based brothers Adrian and Jeremy do have one thing over the original Wrights: the Red Dot ‘Best of the Best Design’ award.

As most of us have experienced, the race to shut off an alarm clock is often overly complicated by unnecessary knobs, buttons and the infuriating phone touchscreen. The Flip Alarm Clock, a design the duo created for French brand Lexon, hopes to get rid of your wake-up woes.When set, the side labeled ‘On’ (easily recognizable by the huge letters) faces up. To turn off, the cute little box is simply lifted and turned topsy-turvy.

The classic seven-segment display reorients automatically so it is always readable. The clock also features a touch-sensitive snooze and lighted display. It would most likely suit those who make it out of bed the first try, as its simplicity could easily be taken advantage of by over-zealous sleepers.