When you’re trying to drop a few pounds, it helps to have a friend or two on your side to help you stay on track. But where are those friends after midnight when you get the urge to scoff the leftover half of your kid’s birthday cake? The Virtual Fridge Lock from “diet reeducation program” Meta Real puts your entire social network right in the middle of your diet by alerting them when you go for a late-night nosh.

Participants in Meta Real’s eating plan get the device when they sign up. It attaches to the fridge door of the dieter and sends a message out to his or her online buddies when the fridge door opens late at night. The threat of social humiliation might be enough to deter the dieter from grabbing an unhealthy late-night snack – and if not, the encouraging messages from friends might just do the trick.