Crowdfunding + Car Buying = Dodge’s New Gift Registry

dodge dart registry

Engaged couples, expectant parents, graduates and anyone with a birthday has done it – they’ve made a list of stuff they want you to buy for them. But what if you could use the same concept to get something you really, really want…something like a brand new car that’s built to your exact specifications? Dodge is letting people do just that with their Dodge Dart Registry. The brilliant idea combines the ease of creating your perfect car at home with the awe-inspiring power of crowdfunding.

If you live in the U.S. you may have seen the above commercial on television. It sounds almost too good to be true: you pick out all of the features you want in a brand new Dart, then share your dream with everyone you know. Then, all of those people can decide which part of your car they’d like to fund for you. Some wisenheimer will undoubtedly try to purchase something like the volume knob for the stereo, but overall we’re guessing the idea will be insanely popular with newlyweds, students and anyone who can’t afford to buy a whole car for themselves.

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See more in Cars & Trucks or under Transportation. April, 2013.
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