What if keeping track of time were less about the cold, hard numbers and more about the unique feel of a particular hour? The Colorclock from designer Maksim Mezentsev uses changing colors instead of numbers and hands to indicate the time of day.

Each hour has its own color that fades gradually into the next. Unless you have the color key nearby, it might not be easy to tell exactly what time it is. But that seems to be the point of this modernist wristwatch: encouraging us to let go of our obsession with time.

The day starts off in the cool blues (midnight) and then slowly transitions through green, yellow, orange, red and so on until all parts of the visible color spectrum have been displayed. To strangers, the watch will just look like a fancy color-changing bracelet – but you’ll know the secret language of those colors.