E-Ink and Sony’s Digital Paper technology are poised to become the next big important thing in digital communications. The Sony DPTS1 is a newly-unveiled Digital Paper tablet aimed at professionals. Sony is banking on those professionals being swamped in hundreds of physical pieces of paper and seeking a way to dig themselves out.

That goal isn’t as unattainable as it may seem. For professionals like attorneys, legislators, and anyone else who has to deal with vast amounts of hard-copy documents every day, they really can get overwhelming. The Digital Paper tablet is roughly the same size as a sheet of A4 paper and gives the feeling of writing on an actual piece of paper with an actual pen, helping make the transition easier. With a generous 4GB of internal memory and a micro SD card to accommodate even more data, the tablet has more than enough ability to store just about everything an office worker needs from day to day.

The tablet is equipped with wi-fi and a USB outlet for easy sharing. It converts Excel, MS Word, and PowerPoint documents into PDFs to make them more portable. The E-Ink technology lets you write on the documents as if they were actually sitting on your desk, resting your hand on the screen as you write. Some of Sony’s suggested uses are signing contracts, annotating scholarly articles, and making notes on legislation documents.

Sony says that the tablet will be ready to use right out of the box complete with a lithium ion battery that can operate up to three weeks on a single charge. Features like simple zooming, touchscreen page-turning, wireless sharing, and natural-feeling note taking will make the lightweight tablet an indispensable accessory in offices. At least that’s what Sony is banking on; the expected price tag for the tablets is reportedly a cool $1,100.

The post Sony’s Digital Paper Tablet Lets the Office Go Paperless first appeared on Gajitz.

If we haven’t already, most of us will probably go through a few dozen MP3 players in our lifetime. Dropped, stepped on or just plain left in the cold, their convenience lends to their flimsiness. One brand in particular is notorious for it’s short lifespan (we won’t say any names.) While marketing their new MP3 player in New Zealand, Sony put a new spin on the durability factor.

They insisted that their new NWZ-W270 (try saying that five times fast) MP3 player was waterproof at its initial launch. This packaging proves they’re serious. Delivered submerged in a bottle of water, the Bottled Walkman is a marketing ploy created by Auckland advertising firm DraftFCB.

The Bottled Walkman is dispensed in vending machines located in specially selected locales like gyms. Its video ad puts an emphasis on fitness, and its pretty cool to see someone swimming laps while wearing earbuds.

The post Sony Proves Latest Gimmick With MP3 Player In Water Bottle first appeared on Gajitz.