Have you ever looked at your watch and thought “this is just too easy to read?” If you’re frustrated with how simple it is to read the time, and you’d like more of a challenge every time you glance at your wrist, Tokyoflash has the perfect solution. Their Binary Flow concept is the thinking geek’s watch, replacing the traditional digital or analogue face with strips of zeros and ones. Telling the time is no longer a casual exercise; the wearer has to put some effort into figuring out what the display is saying.

Even with the explanatory chart above which allegedly explains how to read the watch, it’s still a bit confusing. Tokyoflash says that the design is “extremely simple to read,” and we expect that it would get easier to decipher the display over time. Regardless of how long it takes you to acclimate to the unusual watch, it would undoubtedly look all kinds of cool from the very first time you put it on.

The exceptionally cool-looking watch features a stainless steel strap which melds surprisingly well with the rubber casing that holds the e-paper display. The simplicity of the strap offsets the beautifully complicated nature of the display. The watch recharges via USB, freeing the owner from the hassle of having to replace watch batteries every couple of months.