What if you never had to decide on a wristwatch design again? Japanese startup Fashion Entertainments teamed up with TAKT Project to produce the FES Watch, a timepiece that changes its appearance as often as you like.

Made with electronic paper, the FES Watch starts out looking completely blank, face and all. The watch’s face and wristband design only appear when you bring your arm up in the classic “checking the time” posture.

Touching the watch’s body changes the design of the face and strap. There are 24 pre-programmed designs that appear out of nowhere and then fade away, essentially creating a new watch each time.

The stated goal of Fashion Entertainments is to create new ways to enjoy digitized fashion. This watch creates a feeling of fluidity and motion that adapts to the wearer’s style rather than requiring the wearer to change accessories to match the outfit of the day.