Color plays a larger role in our daily lives than some people realize. The color red, for example, can make us feel hungry. Blue can encourage a feeling of peace and tranquility. Retail stores, restaurants, advertisers, and even doctors’ offices use colors to manipulate our emotions to achieve a certain goal. The ColorUp Lamp from Pega Design & Engineering lets you perform the same kind of color-related emotional manipulation on your own terms.

The table lamp is shaped like an oversized light bulb. Its squishy silicone body is not only fun to play with; it’s the method by which the user interacts with the lamp. Set it on any surface and give it a squeeze, and the internal sensors will absorb that color frequency and display it as the lamp’s new color.

The large silicone casing diffuses the light and casts a soft colored glow all around you. It’s possible to change the entire mood of the room just by giving the ColorUp lamp a little squeeze. You can use different colors for studying, relaxing, working, and whatever else your day throws your way.

Making the lamp able to absorb and display every color possible would make the lamp cost-prohibitive, but it has a wide range of a few hundred color frequencies that it can duplicate. The designers wanted to make a product that users could interact with and get the immediate tangible satisfaction of that interaction via the tactile squeeze and the fun lighting color shift.