Famed designers Charles and Ray Eames produced a number of short films between 1950 and 1982, many of which highlighted emerging technology and products that displayed brilliant form + function. One such video is their 10-minute 1972 video advertisement for the Polaroid SX-70 Land Camera, itself a marvelous piece of design history.
As Cool Hunting pointed out, the 10-minute-long Eames film hearkens back to an age when people took the time to learn how things work. What may seem like a very long advertisement by today’s standards is actually a wonderfully executed examination of an emerging technology that happens to be extremely attractive as well. Retro technology doesn’t get much better than a stunningly beautiful gadget being explained and